Electronic Musician Associate Editor Gino Robair shows you the essential steps for making a demo tape. He teaches you how to target your audience, put together a gear checklist, and prepare a room for recording, with info on choosing and using a mixer, power amps, patch bays and mics. Other topics include: analog vs. digital; demo formats (CD-R, DAT and cassette); home studio maintenance techniques; and the fundamentals of multitracking, overdubbing, track bouncing, dynamics processing, and recording instruments. Robair also covers what to do when your ultimate demo's in the can, covering: Demo Shopping 101, stalking the deal makers, press kit etiquette, lawyers, A&R reps, managers, self-publishing, starting your own label, and more!

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